WOMEN
In music videos, women are often sexualised. They are also dancing provocatively which then they become an object of desire and positioned for pleasure for the male viewer. Laura Mulvey says that women are objectified and 'not to be looked-at-ness' in films, and also provide a 'male-gaze'. A music video that supports this view is 'Anaconda' by Nicki Minaj.
These stereotype are often challenged. In some music videos performed by female artists, they often concentrate more on the empowering lyrics and vocals, a good example is Adele's 'Someone Like You'.
MEN
In music videos, men are often trying to be a 'real man' figure, trying to look as stoic, aggressive, dependable and as non feminine as possible. An example of this is 'The Man' b Aloe Blacc.
There is another type of masculinity which is very recent and become more popular, and this is hegemonic masculinity, which means it reflects tenancy for males to seek to dominate other males and subordinate females. A good example of this is Robin Thicke's 'Blurres Lines'
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