Digipaks

What is a Digipak?

A digipak is a type of packaging for CDs or DVDs, made from cardboard with an internal plastic holder for one or more disks. The aim of a digipak is to promote the sales of the artist with an aesthetically pleasing design on the covers, and makes the genre more apparent by using a typical colour scheme, images or font.

Above is a template of a digipak, including dimensions.

Digipak examples

• The identity for this digipak is a fun, energetic and young lifestyle for boys. you can tell by the way the look on the back cover running towards the camera. 
• The genre is apparent because they use bright colours, and long shots to show a calm but yet fun setting.
• The target audience for this digipak is aimed at teenage girls, as it presents 5 good looking boys, which appeals to young girls.

• The identity for this digipak is a very serious, and the black and white effect adds to this. The cover has a picture of a women in a bikini, which positions her for the male gaze. 
• The genre is apparent because the mise en scene of the band is them wearing dark and light clothing, and some of the hairstyles are quite rock'n'roll. 
• The target audience is aimed at men, we can tell by the woman on the cover, and it is an all male rock band, which appeals to both genders.